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Give your visitors what they want, not what you would want

'Do not do to others as you would that they should do unto you. Their tastes may not be the same.' George Bernard Shaw George Bernard Shaw was not a visitor experience advisor but nonetheless, he...

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Harry Potter and the Art of Interpretelling

Obviously film makers know about storytelling.  Their job is to make stories that grip us, absorb us and stay with us. Just like heritage interpreters. So interpreters, especially interpretellers like...

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Making the most of a training opportunity; 5 more steps towards Santa Cruz

I am still thrilled about the prospect of the “You can’t do that in Museums” Camp in Santa Cruz (see here for the background).  I think it is going to be amazing and great professional development.  My...

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HOW SUSTAINABLE IS FACE TO FACE INTERPRETATION?

TellTale intern, Slovenian interpreter, Janja Sivec writes:  How can we sustain our face-to-face interpretation? A lot of smaller heritage sites are faced with this dilemma. Face to face is an...

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How blogging has helped our business

I have been blogging seriously for over a year: is my 100th post. This blog began simply and seriously as a learning task. I am professional communicator, working in the field of heritage...

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Do you need a heritage interpreter?

What could a heritage interpreter do for you? Do you need one? What good do they do? You probably need a heritage interpreter if you have some aspect of natural or human heritage that you want to tell...

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Interpreting geology creatively – with a cuddly coelocanth

Interpreting geology in a way that really engages people’s imagination can be difficult. It may call for a crochet hook and felting needle. Getting people excited about rocks is not that easy.  The...

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Why Now is so good for Heritage Interpretation

Now is a good time to be in this interpretation business.  It’s an exciting time to be a heritage interpreter.  It often feels like the best time in my 30 plus years in the business. There is a lot of...

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Points of balance – interpreting current conflict at the National Army Museum

A month or so I wrote a blog about why interpreters need to tackle difficult and contentious subjects which, rather flatteringly, attracted discussion (see here and here). A lot of people made...

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Having a laugh at heritage sites

Someone told me last week that their organisation had researched what people wanted from a day out at a heritage site and that ‘having a laugh’ was one of the top five answers. I wasn’t (and am not)...

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Text writing in teams at the Royal Air Force Museum

Writing the words for a major museum gallery is like climbing a mountain.  It is a dauntingly large task that can make even the strongest grow weary. It requires training, careful preparation, a good...

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